Brand Your Passion

111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know

Episode Summary

Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz. Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm. In this episode, you'll learn the easiest way and the BEST way to get started selling your products online. We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.

Episode Notes

Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz.

Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm.

In this episode, you'll learn the easiest way and the BEST way to get started selling your products online.

We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.

Let’s. Freaking. Gooooooo.

 

Where you can connect with Elizabeth Hudy (aka The Peach Fuzz):

Instagram: @thepeachfuzz.co

Website: shop.thepeachfuzz.co

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Tag me on Instagram @makerandmoxie and let me know you're listening.

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Episode Transcription

Hollie Arnett: Welcome to the show, Elizabeth. I am so excited to talk to you.

In the introduction, everybody will have heard a little bit about what you do now and what you are up to, but I would love to hear a little bit before we get started and get stuck into how you got to where you are now. So I would love to hear a little bit about where you started. So have you always been a creative?

[00:00:22] Elizabeth's Creative Journey and Starting Her Brand

Elizabeth Hudy: Yeah, I've always been very crafty. I come from a long line of very crafty women. That was always very fostered in our home and stuff, so I'm very grateful for that. I went to college for accounting, though, because I was, like, “Creating is fun and cool, but I want to be able to have nice things and pay the bills and stuff.” I had no idea. 

And my mom was like, please go to art school. I had the opposite of what a lot of artists experience, where their parents are like, no, go to med school or whatever. But I am really glad that I went to school for accounting because it's given me such a good foundation to understand the business, the causes that I care about, and how messed up the tax system is.

I even saw that when I went to college to do tax accounting for high net worth people and they would donate five dollars to the pigeon society out of their multi-million dollar income and I'm like okay these are not the people who are going to save us at all. 

[00:01:30] Navigating the Pandemic and Growing the Business

Elizabeth Hudy: But I started the brand in 2016 after Donald Trump was elected and I had just graduated from college so I of course had no money but I was like Planned Parenthood is going to need us extra.

So what if I do some art drawing while I'm studying for my CPA exams to balance out that? And I just uploaded it to Redbubble and promoted it. So I didn't have any inventory or risk really. And then I just donated all that money to causes that I cared about and that kind of just continued to grow.

Then I got laid off when the pandemic hit. They were very clear though that I would have been laid off with or without a pandemic, and I was like, you didn't need to say that. That whole job was very hurtful. I'm still like, corporate America does some trauma to you. But yeah, I just kept hustling since then.

It was a good excuse to dive head-first into my world. But like, a year afterward, I was taking this full-time. 

Hollie Arnett: Wow. That's incredible. Yeah, sometimes the situations just force us to make those big leaps, which is sometimes not ideal, but I'm so glad that I was fired. I started my business out of a similar situation.

I wasn't fired. I quit because my job was toxic and awful, but it forced me to do a similar thing. I was like I got to figure this out, I'm just going to have to either make this work or it's going to fail and I'm going to have to find something else. And so yeah, it's incredible that you did that, and that after a year you managed to do that full-time. That's amazing. 

Is there anything that you think helped you to make it work in that in that year to get you to full-time so quickly? Because for some people it takes a long time to get to full-time, but to do it in a year is pretty impressive.

Elizabeth Hudy: It was technically four or five years since I started I had that going for me. I would go to work early when I was at my tax accounting job and fulfill Etsy orders with their envelopes and print things off at the company printer and stuff like that. But I think I really got hit with the perfect storm of things during the pandemic.

First of all, people had that panini money. They were spending a little bit extra and people really cared about small business and supporting that. So that was helpful. And what I was already making art about, which was like social causes, social justice stuff, anti-racism, anti-homophobia, queer rights, and stuff, was like extremely trendy, I guess I could say at the time.

So it was just this perfect storm of things that all fell into place to make me perfectly lined up for this. I think also the fact that I had done a slow incline was really helpful. I never took out any loans for the business. By the time I quit my second full-time job, The Peach Fuzz was making me the same amount of money as I was making on my W2.

I also couldn't breathe. I have anxiety-induced asthma. So that was like the point for me where I was like, I can't continue like this. My body is shutting down. And I just took the leap while I was still on my parents' insurance. And, yeah, the rest is history. I made sure that it was like a very smooth off-ramp, or on-ramp, whatever, for me.

Hollie Arnett: Aw, yeah.

[00:05:19] Leveraging Online Platforms for Art Sales

Hollie Arnett: You said that you started doing this with Red Bubble, which you mentioned has no overheads. You're not storing any stock, like that sort of thing. I assume makes things a little bit easier. What are your thoughts on that and on using that to get started versus, I can see you've got a lot of stock behind you right now, so I assume you're not doing that right now. 

So tell me a little bit about using those sorts of platforms, because I assume you know some artists who want to get started or are thinking about using something like that, or Society Six I think is a similar one, so tell me about your thoughts about that and how that worked and how you thought about that and then trends. 

Elizabeth Hudy: I definitely think that they're not as prevalent now as they were back then.

Redbubble in particular kind of went, I don't know, they just have so much stuff on there and so many people make jokes about how everything on there is ripped off and stuff like that. So they were known for that for a while, which I think tanked their popularity. But, like I said I had no risk.

You only make 10 percent on each sale, which is not much, but for no work other than marketing it on my behalf, that's pretty sweet. And even now, I've just kept my stuff up there and without touching it, without doing anything, I get a payment for two to three hundred dollars every month, which as artists, there's not a whole lot we can do that make us passive income and that is one of them. 

So I always recommend people do it. I'm on Redbubble, TeePublic, and Threadless. I like TeePublic the most even though I make the least money there just because the people that work there, like the artists management team or whatever are super great.

They always pay me for my feedback if they do calls with me, which is very rare in this field. They always want to promote me in emails and stuff. It's good that I've fostered that relationship with them because now they're willing to go up to bat for me at every turn. I know that some people, and even myself, I was very precious about my art at a certain point where I was like, Oh, I don't want to put everything I have up there because it'll detract them from buying on my website.

The people who are shopping on Redbubble are totally different from people that are going to shop on your independent website. So you might as well just put everything up there because also you don't know what people are going to want. And additionally, I love having my stuff up there, because everybody is always “Oh, can you make this on a purple v-neck?”, or “Can you make this on a yellow turtle?” No, I cannot, but you can go buy it from this other platform, and I don't have to do anything for it, cause, sorry, I'm not ever gonna stock v-necks in the shop, or like a random pillow, or clock. 

Hollie Arnett: Yeah, I love that. I think that's a smart approach, especially as you said, to have some kind of passive income. It's relatively easy. There's upfront work, obviously, to upload your stuff there and to get it all set up.

But once that's done, there's not much upkeep, I assume, to have it up there. Maybe you're adding stuff periodically to get your new stuff up there. 

Elizabeth Hudy: Yeah and like marketing it. It's also really good for starting out because you can gauge what is popular. That's how I figured out the first ten stickers that I wanted to carry in my own Etsy shop. It was the ones that were the top sellers on Redbubble. I wasn't just stuck with a bunch of inventory again. 

It's all about inventory management. And this business, I flourished when I was in a one-bedroom SF apartment. And now I take up the entire ground floor of our house. So we've exploded a bit. But yeah, those platforms are great for like the interim. 

Hollie Arnett: Yeah that's really smart to use it as like a testing to figure out what's gonna work. I love that. Yeah, obviously you have expanded a lot now. And you are doing a lot of different products. 

[00:09:21] Creating Unique Products: The Process Behind Hair Claws

Hollie Arnett: You have stickers, and you've got your amazing claw clips.

Which are incredible. Yes, look at that little guy. Okay, obviously it was something like that with a claw clip. I was so curious, and I'm sure a lot of artists would be curious, when you're creating something like that that I assume not many, if any, people have created before from scratch, what does the process look like to create a new Like that.

Elizabeth Hudy: Hair claws or just in general? 

Hollie Arnett: I guess in general, but also hair claws specifically, because with a sticker, you can go and just Google, like, how do I make a sticker, right? Or, like, how do I produce a sticker? With a, with something new, Like a claw clip. It's we need to start with creating something brand new that is quite rare or that nobody's ever done before. Yeah, tell me about that. 

Elizabeth Hudy: The good thing with hair claws is I don't have to have a CAD for them. If you were asking me how would you make a 3D sample of something that's never been made before, I have no idea. I don't even know where to start. But I reached out to people who were already making hair claws, and I started with just the rhinestone letter ones that just said Bimbo on it or something, and then expanded from there.

Illustration work translates really well to hair claws as long as you can simplify the design and find acetate colors that match it. I think in terms of my overall process, I have a page in my Notion called “Idea Dump” and I have it broken down by jumping off points like necklace ideas, revamps of current products I already have, and hair claws etc. And so I go off of that list just based off of whatever I feel most excited about whatever I think I need to get a move on before someone else does it now.

I just go from there. I actually didn't even order samples when I did my first hair claws, which is crazy to think about now. I was just like, yeah, it'll probably be fine. I don't care. It's fine. So thank God my hot dog ones turned out fine. But there's many that I've gotten since then, just samples of, that I'm like, oh my god, thank you for not letting me just do a full run of that because what it was in my brain is not what it looked like on paper. 

Hollie Arnett: Yeah, it's such an interesting process. And I love that you share that as well. Like I've seen, you share the sample and are like, “This is what’s different. This is what I'm going to change.” And I think that it's such a cool thing for your audience to see and to be able to say Oh, I can't wait to see the last, like the actual final result.

[00:12:12] Authenticity and Community on Social Media

Hollie Arnett: So what is, I guess like as well as that, tell me a little bit about your approach to social media in general. Cause obviously you have quite a large audience now on social media. So tell me a bit about what you think has worked for you, and what your approach has been to socials. Tell me a bit about that.

Elizabeth Hudy: My approach is definitely showing up as authentically as I can. That was a real problem for me when I worked in the corporate world. There's no work Elizabeth and home Elizabeth. I don't know how to turn things on and off. I am just like the same person all the time. I'm an oversharer. And I had been taught that was a really bad thing for a very long time, which I didn't really understand because those moments of vulnerability are when I felt the most connected to people in my life, whether they be strangers or best friends or whatever. 

Being able to realize oh, I'm not the only one that feels this way. I'm not broken or crazy for having these thoughts. Other people have them too, they're just not talking about them. 

And I remember doing that little by little on my Instagram just to test the waters with things, like “I identify as a queer pansexual woman, but I am married to a man”. And that comes with a whole lot of, I don't know if you can say imposter syndrome, or just a lot of gaslighting yourself, and talking about that instead of being like, oh, I don't want people to know that about me or whatever.

Talking about it and connecting with other people that are at whatever point in that journey for themselves, like whether they just figuring out that they're queer but they've only dated men before and are like, what does that mean for me? Or if they've moved past their own internalized homophobia and have words of wisdom that they can impart to me, it's just been so healing, and fostered such a strong, supportive community that, I don't think I would ever stop doing that. 

And I had different approaches to social media. Before, I used to do rage baiting. I used to, since I was so political, I would tag Trump 2020 and things like that in my captions to get all the crazies to see it and fight with each other, and then that's tons of engagement. 

That is so bad for your mental health. I was just at a 10 all the time of stress. And I even see now how that has still impacted the way that I expect people to perceive me in a negative light. 

But since I made that statement, I've switched to being like, okay, instead of talking about why we disagree, let's talk about things that nobody's talking about. Let's talk about money. Let's talk about how much I'm actually making as an artist and stuff. 

I have such a more supportive and down-to-fight-for-me community now that I would never go back to the rage-baiting. Like, I do every now and then just for shits and giggles, but it's just so much nicer to be able to be a part of other people's journeys in that way. And people want to help people who help them. 

That is like the best move I made financially for my business was sharing trade secrets. I have so many people who. On one end will download my free templates and tip me three dollars. Love that. All the way to people who buy every gift for all of their best friends and are putting together bridesmaid proposal boxes with things exclusively from my store, because I helped their business.

So it really does come back around for you. 

Hollie Arnett: Yeah for sure. I think one of the things that I think a lot of artists worry about and that I talk to a lot of people about, is that I can only talk about my art. Like I have to just share my art and that's it. I have to niche down and be really specific and only share my art.

But I think you're a great example of that no, you talk about the money that you make, and who you are as a person. You can talk about so many other things. That is what helps you connect with other people, right? 

Yes, they care about your art and they love your art and they want to see that. But they also care about you as a person. And that's what's going to get them to be like, “Oh, that person is an interesting person. That person is somebody who has the same beliefs as me. That's somebody I want to support. That's somebody who, yeah, I want to buy from because that's a person that's not just a shop. It's a real-life person and somebody I want to connect with.”

So it’s worth being more than just a faceless brand, more than just your product. 

Elizabeth Hudy: Yeah. I do coaching now and that's the number one thing I tell people is that people want to follow a founder account. They don't want to follow a brand account.

You need to allow people, you need to give them the opportunity to fall in love with you because they will if you show them your authentic self. It's refreshing. They will love you for it if you can get over your own fears about it. 

I guess I'm just lucky that I never really had that fear of “What will people think?” I'm just like, “Fuck it. This is me. Let's do it!”

Hollie Arnett: Yeah, take it or leave it. 

Elizabeth Hudy: Yeah. But still will cry if you don't like it haha.

Hollie Arnett: Oh yeah, absolutely. Yeah, for sure. Yeah. 

[00:17:55] Sharing Knowledge and Empowering Other Artists

Hollie Arnett: Yeah, one of the things I wanted to talk about is what you just mentioned is that now you have started teaching people, coaching people, sharing what you know, sharing the resources that you use so that they can use it too.

So when did you start doing that and how did you know that it was the right time to start doing that or time to start adding that into your business and adding these other services and things in? 

Elizabeth Hudy: I don't remember when I started in the business, but I do know that I remember all the way back to high school, I would be making study guides and sharing them with my friends, or even in my tax accounting job, I would make different Excel templates that I could share with other people in the office.

Because I was like, why are we doing this one-off every time when we could just have one that we all share with each other? I'm very like, how can we make this more efficient? And how can we say, fuck it, to the way things have always been? 

I’m also very proud of the things that I put out. I want people to see them, to like it, and to be able to utilize it themselves. Because I'm not sharing the things that I think are garbage. Those stay in the personal Excel sheets. But I've just always liked sharing these things and helping my peers and friends and stuff like that.

I was always really good in school, so that was a way that I got people to like me, was being the smart one that would help them understand what they did wrong on the exam and stuff. I just found it very valuable. 

So I’m just continuing that on now. And I do distinctly remember I saw a reel from someone saying how gross, rude, and disrespectful it is to ask somebody where they get their supplies. And I'm like, that is so not cute. You can decide how close to your chest you keep things, and there are even things like, I don't share my hair claw manufacturer anymore because I've had too many icky situations where it's taking 10 times longer now or somebody has a design that's like very similar to mine I'm like I was gonna do that. What are you doing? 

But on the whole, I think it's also helped me combat this sort of deeply ingrained capitalist mindset of like “I have to hold on to my portion of the pie and if anybody else is successful, that's gonna take away from me.” I have enough confidence. 

This also determines that if my stuff is already going to be unique and special and serve a purpose that like, someone else could make something similar, if they make another sticker that's high quality, it's not going to keep people from buying my stickers because I still have my art and I'm not worried about somebody taking that from me. Sometimes I am. Sometimes I get very the green monster of envy comes out, and I think that this was just a way for me to go completely in the opposite direction to combat that within me also, to be like, No, we're not gatekeeping, these are my community, not my competition. I'm going to share with them and just trust that the universe will bring these positive things back to me. And it clearly has.

Hollie Arnett: Yeah, definitely. The templates that you share, and all of this stuff is helping all these artists, but you're still getting sales and you're still getting all these people coming to you for help and all of that stuff. So it's clearly working for sure. 

And so how do you now find that you have added this stuff into your business, how do you now find balancing that side of things with creating, still creating your own work and your own products and everything? 

Elizabeth Hudy: I definitely have to keep things in perspective.

Something that I've done that's really helped me is I made a little bio of my ideal customer and obviously, my ideal customer is a fellow business owner, but not everybody is going to be like that. So like that part of it, I'm like, they care about shopping small. They might not have a small business, but they care about that.

So pivoting that way and also listening to my community and asking them what they want to see more of. Because that's less ideas I have to come up with on my own when they tell me. I just uploaded the other day a lead time tracker because I found a new one for myself and it has been a game changer, like absolutely changed my life.

So I'm like, listen up, everybody needs to be on this ship right now. So it's just okay, I'll just take all my numbers out and share it for people to use. And if they hate it, cool. If they love it and it changes their life, then we have fewer people reordering things that they already ordered and less waste also.

I know people waste a lot of supplies trying to find the perfect sticker manufacturer, the perfect, clay producer, or whatever. And I don't want shitty samples out in the world just as a whole. Not personally, but if we can have everybody's stuff be high quality, nice, and long-lasting, then that's better for everybody and the environment, ideally.

Hollie Arnett: Yeah, exactly, yeah. And so how's the lead time tracker going? 

Elizabeth Hudy: Good. It’s been rough though because in February all of the manufacturers shut down for the entire month for Chinese New Year. So my lead time tracker is a little wrecked right now because things that normally took 20 days are now taking 80 days. Yeah, a big difference. 

So hopefully it levels back out after that, but it's been nice for, especially when wholesale accounts come to me and say, “Hey, I know you're out of stock of this, like any idea when it's going to come back?” And I can at least give them a vague idea of it now.

Hollie Arnett: Yeah, no, that's a great idea. Yeah, I love that. Okay. So I think, yeah, I love that. And I think that in terms of balancing that and talking to your audience and making sure that you're still, yeah, staying in touch with them is so important and obviously I'm a brand strategist, I'm all about knowing your audience and all of that, and I love that. 

In terms of any other sort of what I would call brand strategy things, have you done any other work on your brand in terms of your vision, your values, and your mission throughout the years? How much branding work have you done? 

Elizabeth Hudy: I haven't done a whole lot because that's not where my expertise is at all.I have three or four different versions of my logo because I don't know how to make a logo and this one works sometimes I guess, I don’t know. 

So I started the company because I wanted to raise money for nonprofits and stuff like that. And, it used to be like, okay, anything that said abortion on it would be donated to abortion funds. But then I found that as the business was growing, the donations were not also growing because those products maybe just were not as popular as the other things that I was putting out for whatever reason.

And I couldn't really figure out how to do a hair claw that made sense to be a charitable thing. I did a drag boot one that went to the ACLU Drag Defense Fund, but it's also super annoying to have to keep track of and do that calculation to figure out how much of this sold and how much did I spend on it, and let's take that out.

So now this year I'm still doing 100 percent of those products that are relevant to charities are going to be donated but also an additional percent or additional amount that brings me up to 10 percent of sales is what I'm donating. And that has felt really good because we've donated $13,000 this year, which is nuts. It's three, four months into the year. 

So that has felt really good to return to that part of the business and get back to our roots and stuff. And also I think that I fell out of doing more political art for a while. And then I had a couple of people respond to I think pro-Palestinian art that I put up saying oh, I followed this account, but I don't like that you're getting into politics.

And I'm like, mama. This account has always been political, but I am clearly not being loud enough about it. So I'm trying to lean into that a little bit further. But other than that, I don't know that there have been any huge developments. I think now it's also that I'm leaning more into niche items and working on trusting my own opinion of what is cool, funny, or worth making.

Because things that I thought were cool and worth making three years ago that maybe flopped, if I remade it now with 100,000 followers, would not be flopping. So it's about revisiting those things that the algorithm or the sales at the time told me were bad ideas and now retrying it because people love it when you speak their very specific niche language. And I love delivering that for them. 

Hollie Arnett: Yeah, for sure. My partner and I go to a lot of markets around here, around where we live, and we went to one and this one artist had this one sticker that was about a very specific meme that only he understood. He spent five minutes explaining it to me, but he loved it. And he was like, it's just this one specific meme that is so funny to him and I was like, okay great, but he was so happy. 

Yeah, if you can find the products that speak to those people and their specific lives.

Elizabeth Hudy: Yes, and they will be die-hard for you then because they're like, oh these are my people. Yeah, they get it.

Hollie Arnett: Yeah. Yeah, exactly. So do you have any tips or advice for if you are trying to trust your instincts or the things that you love or you said you're trying to do that a bit more? How are you trying to do that? 

Elizabeth Hudy: Yes. I think just having like blind aggressive delusion is a very important part of the business.

I get asked a lot, “How did you have the confidence in your work to go after it?” And I can't remember a time where I didn't think oh this, what I made right here, this is fucking funny. This is good. I've always thought of myself as a very funny person. And even when I was socially insecure or insecure for whatever other reason, I still thought that these things were good ideas and it wasn't a matter of if they gained popularity, but when? 

And I was like, “I know that all it takes is one influencer or one brand to pick it up and share it with their millions of followers for you to take off”, and I was not going to let me waiting for that luck to fall upon me keep me from continuing to create things that I knew would get me there eventually.

Just believing, and having that blind delusion that it's not if, it's when. And I heard someone talking about it the other day, they're like, it's like you've placed an order for something and you're just waiting for it to arrive. You can do other things in the meantime, but it was never like, oh, I don't know, if it works out, then it does.

It was always just okay, how can I increase my chances of getting this in front of the right eyeballs? And now I still struggle with that, but I have to tell myself that it's not you. It's the algorithm.

Hollie Arnett: Yes. Yeah. 

[00:30:09] Collaborations and Strategic Growth

Hollie Arnett: Yeah, you mentioned that you hoped that maybe an influencer will pick it up or you want to try and get in front of the right eyeballs; I did notice you just recently did a collab with The Shitty Craft Club. She's amazing. She puts diamantes on everything. Incredible. 

Are you doing things like that? Trying to collaborate with other crafty people or other influencers? Are you, yeah. Tell me about things like that, that you're trying, to try and get your things in front of other people.

Elizabeth Hudy: Yeah, so in the past, something that I did that I think really targeted my correct market was sending things to the P. O. box of Hasan Piker, he's like a pretty prevalent political Twitch streamer. Somebody else had sent him my Abolish Ice shirt in his P. O. box. And I got a ton of orders on Etsy for it that day from men, which like 87% of my demographic is women.

So I was like, where are they coming from? It's either something really good or something really bad is happening. And so I just asked them, I was like, where are you guys coming from? And they're like, “Oh, this Twitch streamer opened it up on stream and we all love it.” So then I sent him $70 worth of product, I think, and made $3,000 in a weekend all because he has 30,000 concurrent viewers at any given time, and viewers that I know have the same politics as me, that was one thing.

And then working with Sam of Shitty Craft Club we've been friends for a while, and I had this, idea for the necklace. I wanted to do a charm necklace and I was like, this would be a great opportunity to work together. I know that our audiences would probably mesh very well. I have shied away from doing more giveaways because I just find that I don't, it's like the payout for me is not great. I did one with Kim Chi Cosmetics who has Chi has like a million and a half followers, and I think I gained 80 followers from that. So I was like, ugh. 

But with Sam, I gained 800 followers the first day because our audiences were different enough, but we have so much crossover that it brought new people versus oh, I already follow all three of you that are doing this giveaway or whatever. 

Hollie Arnett: Yeah. 

Elizabeth Hudy: So I'm trying to now find other people that I think are in that “We share similar values, but I don't think that there's crossover in our audiences” or just people that I love their stuff and I think it'd be fun to work together. It's also a great way if someone has artwork that you really like, and you’re like “So if we work together, can we use this piece that you already made and put it on a different product together?”

And also I just recommend collaborations to people because you're splitting inventory quantities, so you automatically have a lower per-unit cost, which is going to be super helpful. You're splitting the marketing work, you're splitting the artwork, So it just makes sense to do. 

Hollie Arnett: Yeah. Yeah, for sure. I am the same. I'm like, people always get stuck with social media and their growth, and they're just waiting for people to come to them or hoping that the algorithm is going to work for them. But when you collaborate with someone else, it's like you are accessing this whole other that maybe 80% of them might have never heard of you before.

So that is such a powerful way to be like, “Hello. Nice to meet you!” So I think collaborations are such a smart way in any way you do them, whether it's a giveaway or, like you said, sending your stuff to them so that you can hopefully get in front of their audience or whatever way you do them, is it is a really smart marketing tool. So I think that’s very clever.

Elizabeth Hudy: Yeah. For pride this year I was supposed to have a bunch of stuff in a big box store and they pulled basically everything. So I was like, okay corporate pride is letting us down yet again. I was not surprised. So to counter that and make it feel better for myself, I'm going to collaborate with other queer brands and artists that I know and love so that I can still have this wide reach, but have that money stay in the community instead of to a bunch of fucking bigoted CEOs and stuff. 

Hollie Arnett: Yeah, I love that. That's a great idea and a great way to, yeah, take that power back and take it for yourself. I love it. Yeah, okay. 

[00:34:52] Final Thoughts and Advice for Creatives

Hollie Arnett: My last question for you as we wrap up here is the question that I ask everybody and it is just what lesson have you learned that you want to share or piece of advice do you have for other creatives or about branding your passion?

So either what lesson have you learned about branding your passion or what piece of advice do you want to share with other artists who want to brand their passion? 

Elizabeth Hudy: The only way you will fail is if you stop. That is the one that I give most often, because it's true eventually, statistically speaking, you will take off.

Growth is supposed to be exponential. The more people that know about you, the more people that can tell their friends about you, then on and on. So the only way that doesn't happen is if you quit chasing it. That's my big thing. It's just you have to keep going.

You have to know that it will get better. 

Hollie Arnett: Absolutely. Yeah. I love that. And I 100% agree. Yeah. No matter what happens even if you have a shit day, a shit week, a shit month like that, there's gonna be tough times. Being a business owner is hard sometimes. Yes. A lot of the time. Often it's difficult. 

But yeah, as long as you keep going, you pick yourself back up, then you are still in the race, and you are still gonna get one more client, one more customer, then 10 more. And then, it's going to keep going. But that's only going to happen if you keep going.

So I think that's incredible advice. And I love that. Thank you so much for sharing. Thank you so much for telling us all about your story and everything that you have. I'm glad you've had a great time. I have had a great time hearing from you and learning all about your story and all the incredible things that you have done. 

I'm sure everybody listening has learned so much from everything you've shared with us. So I'm gonna put all your details in the description and the show notes and everything, but do you want to tell everybody what you have going on and where they can find you?

Elizabeth Hudy: Yes, I am on all social media @thepeachfuzz.co. My website is thepeachfuzz.co, not. com because it's like a thousand dollars more expensive. And the next big thing that I have going on is my Pride launch in June. There's a lot of really good stuff coming with it and I'm trying to get my hot little hands on the things that were pulled from this big box store to sell myself, so hopefully that can happen!

Hollie Arnett:  Okay, so everybody go and follow @thepeachfuzz.co so that you will be the first to know when all of those things are ready to buy. Yes. Amazing. Okay. Thank you Elizabeth and thank you everybody for listening!